Several weeks ago, under the guidance of Creative Director Stuart Vevers, Coach debuted their first-ever menswear collection at London Fashion week. As any 90’s kid knows, Coach is an American accessories brand, once on top of the word, but has struggled in recent years to establish relevance in todays rapidly shifting fashion landscape. In 2013, Stuart Vevers, formally of Mulberry and Loewe, was appointed Executive Creative Director of the brand and is quickly reshaping Coach into a modern lifestyle brand for a younger generation. In the fall I blogged about Coach’s Fall 14 advertising campaign being one of my favorites, and the Spring 2016 Menswear collection is adding to my growing love for the brand.
I’m so in love with the animal print mixing! So playful, young and graphic. As a guy, I feel like most American brands (J.Crew, Gap, etc) struggle with offering newness each season. This collection is a breath of fresh air! Finally a brand offering something you don’t see in a million other stores. I can’t wait for next spring when this collection is available in stores, and I can’t wait to see what Vevers creates in the seasons to come. So check out more images from the Coach Spring/Summer 2016 Menswear Collection below, and get into it!
Awesome right, below are some backstage shots captured by Russ McClintock.
LOVE LOVE LOVE LOVE!!