This weekend I finally made it to the new Marimekko NYC Flagship store just across from the Flatiron Building in NYC. I was curious to see how the design of the store might differ from the shops I saw in Helsinki and Copenhagen during my summer abroad. The NY store was pretty big and had lots of stuff in it! There are different sections for home products, bedding, kids stuff and women and MENS! fashion. I had no idea they were making men’s fashion items – but I’m glad they are. It’s worth stopping by to see all the beautiful printed textiles on the rolls and see how the designers apply these prints for different uses. You can notice how the scale of the pattern shifts for use on a pillow vs. a dress vs. a shower curtain or a coffee mug. It’s really inspiring to see all these beautiful prints housed together in one place and step into their colourful world.
I was also happy to find another copy of their Fall/Autumn mailer. I’d found a copy in the Copenhagen store and I really loved all the dark colors and reds they used together in that campaign. You can tell they’re making a push to enter the high fashion market and diversify beyond home goods. I think they’re off to the right track! Here are a few images below for your viewing pleasure.
I love the contrast between B&W and pops of red, so bold and graphic. Much more my style and taste .. too bad there is not a men’s version of this.
They also have a lot of pieces inspired by the beautiful birch trees found throughout most of Scandinavia.
I love the textile hanging at the bottom. Not sure how to use it on clothes, since it’s such a huge repeat. But it would look BEAUTIFUL framed/hung on a wall.
Here’s a look that pairs well with the pattern behind – but you can see they didn’t apply it directly to any pieces. It would have to be used very abstractly.
Also while you’re there, pick up their Holiday 2011 catalog.
I love the graphic design of all the Marimekko stuff- lots of big type.
Looks like a party right? These dresses are pretty cool, with the black tights and shoes.
The store is located at 200 5th Ave in NYC – check it out!