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Posts Tagged ‘marimekko flagship’

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Marimekko’s spring/summer 2017 collection reintroduces five iconic garments from the 1960s and 1970s.

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Last week I stumbled across a post on Marimekko’s Instagram that stopped me in my tracks. The post (above), features a look from the spring/summer 2017 collection where Marimekko reintroduces iconic looks from the 1960s and 70s. I’ve been a huge fan of Marimekko since graduate school when I took a textile design course at the Danish Design School in Copenhagen. Marimekko, a design house founded in Finland in 1951, is known for their colorful and iconic pattern and textile designs. Today their prints not only adorn textiles and clothing, but also items for your home.

“Over the years, Marimekko has remained true to its original mission of bringing joy to everyday life. A positive and empowering lifestyle brand marrying creativity with function, Marimekko continues to delight the world with timeless, yet distinctive designs for fashion, accessories and home décor.”

I love the idea of heritage brands using their archives to create new collections. Gap recently did this with the Generation Gap collection from the 90’s. Brands today, especially fashion brands with rich histories, should make this a regular practice. Perhaps they keep the designs 100% the same, or they update vintage patterns and silhouettes to todays tastes. Whatever they decide, I can’t get enough!

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Marimekko is a brand that I have so much respect and admiration for, so I’m thrilled to share this special collection with you. As a brand they stand for quality, creativity, happiness and joy. You can sense this through the products they produce and when you step foot in their stores.

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Marimekko’s NYC Flagship (above).

Other bands take note! Search your archives, bring back special items for a new day, and share that sense of joy with the world.

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This weekend I finally made it to the new Marimekko NYC Flagship store just across from the Flatiron Building in NYC. I was curious to see how the design of the store might differ from the shops I saw in Helsinki and Copenhagen during my summer abroad. The NY store was pretty big and had lots of stuff in it! There are different sections for home products, bedding, kids stuff and women and MENS! fashion. I had no idea they were making men’s fashion items – but I’m glad they are. It’s worth stopping by to see all the beautiful printed textiles on the rolls and see how the designers apply these prints for different uses. You can notice how the scale of the pattern shifts for use on a pillow vs. a dress vs. a shower curtain or a coffee mug. It’s really inspiring to see all these beautiful prints housed together in one place and step into their colourful world.

I was also happy to find another copy of their Fall/Autumn mailer. I’d found a copy in the Copenhagen store and I really loved all the dark colors and reds they used together in that campaign. You can tell they’re making a push to enter the high fashion market and diversify beyond home goods. I think they’re off to the right track! Here are a few images below for your viewing pleasure.

I love the contrast between B&W and pops of red, so bold and graphic. Much more my style and taste .. too bad there is not a men’s version of this.

They also have a lot of pieces inspired by the beautiful birch trees found throughout most of Scandinavia.

I love the textile hanging at the bottom. Not sure how to use it on clothes, since it’s such a huge repeat. But it would look BEAUTIFUL framed/hung on a wall.

Here’s a look that pairs well with the pattern behind – but you can see they didn’t apply it directly to any pieces. It would have to be used very abstractly.

Also while you’re there, pick up their Holiday 2011 catalog.

I love the graphic design of all the Marimekko stuff- lots of big type.

Holiday Prints!

Looks like a party right? These dresses are pretty cool, with the black tights and shoes.

The store is located at 200 5th Ave in NYC – check it out!

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