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Posts Tagged ‘nike’

flatiron_9One project I’ve been OBSESSED with for a while is the wheatpaste posters in Nike’s RUN Flatiron NYC store. For the project, Nike commissioned several designers to create graphic posters on the subject of running, NYC and the brand itself. The posters are so graphic and bold individually, but look great together. I love this style of guerrilla advertising and would love to do something like this for a brand I’m working for one day. It looks like the Portland-based The Pressure and designer Josh Finklea, and Travis Barteaux (amount others) worked on this project – definitely check out their sites. I really admire how Nike (and the designers) took risks and created bold stuff like this. It really works for them. So get running, and get into it!

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Hort is a creative studio based in Germany who’s work has been floating around the design blogs for a while. Since I recently blogged about the Brooklyn Nets Logo, I thought I’d keep the sports theme going. I love that Hort’s work for Nike is so experimental and creative. High design and abstract. It’s pretty remarkable a huge corporation like Nike is trusting and open to promoting their brand this way. Definitely gives the brand new life and an edge. Hort describes themselves as, “A creative playground. A place where ‘work and play’ can be said in the same sentence. An unconventional working environment. Once a household name in the music industry. Now, a multi-disciplinary creative hub. Not just a studio space, but an institution devoted to making ideas come to life. A place to learn, a place to grow, and a place that is still growing.” Pretty cool right?

Get into their Nike work below.

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Nike x LeBron James Shirt (above) – awesome drawn typography!

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Nike USA, WITNESS CAMPAIGN (above and below).

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