Last seek I stumbled across this super delightful video from the folks at J.Crew. In the video, Somsack (head of women’s design) and Halsey (a copywriter) pop in to help you with your most-pressing denim-related emergencies. This video appears in a series called Style Hacks, and you can view the rest here on their blog.
(To see more posts like this, check out my Retail Watch blog here).
I’ve been a fan of J.Crew single middle school, and even worked there as a digital designer (see my work for the brand here). I just love everything about this video. So true to the J.Crew brand, simple, stylish and preppy, with a slight wink. J.Crew hasn’t been immune to the retail struggles of late, but seeing content like this reminds me of why I feel in love with the brand years ago. Love the color, personality and sense of fun.
Jenna Lyons (creative director of J.Crew) even makes an appearance (above)!
I’m OBSESSED with this telephone, and the stills from the video. Great art direction and styling.
Job well done J.Crew! Are you as into this series as I am? More please J.Crew! Can’t wait for the next hack.