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“Bull” Durham Tobacco billboard from 1800’s, shot by Molly Block

While searching for inspiration relating to a freelance project, I stumbled across the image above (by Molly Block) of an original “Bull” Durham Tobacco billboard dating back to the 1890-1900’s in Goliad, Tx. What’s remarkable about this particular billboard is that until 2013, it has covered and not seen by the public for over 100 years (thus explaining its excellent condition). Normally ads from the period are called “ghost walls” as only the white letters remain due to sun/weather exposure. The story goes that Patsy and Scott Light bought the Troy Cleaners building in auction and discovered an old Durham Tobacco advertisement behind a wall of Sheetrock as they prepared the building to be demolished.

The Victoria Advocate writes,

” … as the couple began removing the Sheetrock from inside Troy Cleaners, they realized a treasure was hidden within the walls. “We came in and there was a hole in the Sheetrock” and Scotty Light thought he had seen part of a bull, Patsy Light said. “So he kept on going. He had a hammer and I had a crowbar and we just kept going and we discovered it.” Under the Sheetrock, they found a massive bull painted onto the exterior wall of the Goliad County Library, which was also the interior wall of the cleaners.

The bull was at one time a 43-foot long ad for Durham Tobacco, which was one of the largest tobacco companies in the world during the late 1800s. The ad was probably painted onto the side of the building by a “wall dog” or traveling painter between 1880-1900, said Patsy Light, a historian.”

ch_goliad_mural_121212_05_197404_t640Patsy and Scott Light (above).

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The entire wall (above – shot by Molly Block – follow link for more shots!)

According to Molly, the sign reads, Blackwell’s (W.T. Blackwell owned the Durham Tobacco brand) Has No Equal. Molly adds, “The Lights, with approval from the Goliad Board of Architectural Review, are in the process of demolishing the building; after the demolition’s completed, the entire ghost sign, which is painted on the north wall of an historic building that houses the Goliad County Library, will be restored and visible by anyone.”

I absolutely love the old-style typography and the bold/graphic look of the ad. As someone that grew up in the Raleigh-Durham area, I love finding new pieces of North Carolina history, especially history from a graphic design/typographic angle! How cool right? Growing up in Raleigh, Durham always had a bad rap, but their downtown is home to several huge brick tobacco factories dating back to the 1800s-early 1900s. Today mary are being converted into loft-style apartments and mixed-use developments. If I still lived in NC I’d definitely love to call downtown Durham home. Finding this buried treasure inspired me to find more “Bull” Durham stuff from the period, so I’ve collected a few more images below.

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Vintage “Bull” Durham Tobacco packaging (above and below).

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