Posts Tagged ‘diana vreeland’

Bergdorf Goodman store in NYC - Inspired by The Jungle Book by Rudyard Kipling
Bergdorf Goodman windows inspired by The Jungle Book by Rudyard Kipling (above).

Last fall I blogged about Bergdorf Goodman’s windows celebrating Diana Vreeland’s Memos book, and since then I’ve become more and more obsessed with their store windows. There is probably no store in the world as highly regarded as BG for their store windows. Most are truly custom art installations showcasing clothing from the best (and most exclusive) fashion designers in the world. This week I’m going to share a few of my (many) favorites. If you want to read more about their windows, BG has a section of their blog decided to just their windows here. Also check out the documentary Scatter my Ashes at Bergdorf’s which documents the history of this legendary department store and follows the creation of their iconic Holiday windows. Now that my working world is consumed with all things retail and window design, I can now fully appreciate the skill, design and planning that goes into creating these works of art. So next time you’re on 5th Avenue in NYC, check out Bergdorf’s window – you’ll be happy you did!

Bergdorf Goodman Window celebrating the Year of the Dragon

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These typographic balloons are everything (above). I’m betting these windows inspired J.Crew’s store opening windows in London (above & below).

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Bergdorf Goodman Windows _Gold

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For these windows, BG partnered with paper artist Sean Slaney to create these BEAUTIFUL windows (above & below).

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Bergdorf Goodman Windows _The Cary Collection_1

Book lovers unite! BG celebrates its favorite tomes with a special exhibition of vintage books featuring hundreds of books hand-selected from the Seventh Floor’s The Cary Collection (above and below).

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Bergdorf Goodman Windows _TV

Love this analog/Television-inspired window (above).

Hope you love these windows as much as I do. Stay tuned for more BG windows this week!

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Memos_The Vogue Years_DV_cover

The moment I’ve been waiting for has finally come! Last March, I blogged about the Diana Vreeland documentary The Eye Has To Travel and the infamous office memos she wrote during her reign as editor in chief of Vogue magazine. I discovered that some years ago, Visionaire Magazine published a collection of said memos in their Issue 37, and I’d only been able to find a handful of them online. With the issue itself being incredible rare and selling for hundreds of dollars, I thought, how great would it be if someone published all of her memos. What a great book that would make! Well it finally happened, today you can buy Memos: The Vogue Years and I couldn’t be more excited to get my hands on a copy.

Vreeland’s official site writes, “Memos offers an extraordinary compilation of more than 250 pieces of Vreeland’s personal correspondence—most published here for the first time, and personally selected by Vreeland’s grandson, Alexander Vreeland. Her vibrant letters to photographers, including Richard Avedon, Cecil Beaton, Horst P. Horst, Norman Parkinson, and Snowdon, explain the genesis of some of Vogue’s most celebrated stories. Photographs from the magazine illustrate the memos, showing Vreeland’s boundless imagination, prescience, and ability to elicit inspiration when assigning photographers work. While her memos and letters to and about designers—Cristobal Balenciaga, Coco Chanel, Oscar de la Renta, Valentino Garavani, Guccio Gucci, Yves Saint Laurent and Diane von Furstenberg—give the reader an intimate education in fashion.”


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V Magazine published a collection of her memos online here.
You can see more below.

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Letter to Balenciaga (above).

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Freckles on the models …  (above).

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The year of the ribbon (above).

In celebration of the book’s release, Bergdorf Goodman created a beautiful window installation at their store here in NYC, and I took a few pictures below. The pictures don’t truly do the windows justice, so if you’re in NYC, stop by Bergdorfs this week and see them in person!

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Ugh this woman!

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Before Anna Wintour there was Diana Vreeland, she essentially created the role of fashion editor in today’s fashion magazines. She really was such an inspiring and modern woman. Watch her documentary and then pick up this book.
You won’t be disappointed. Get into it!

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diana_vreeland_the eye has to travel_dvd
Yesterday I blogged about Grace Coddington, Creative Director at Vogue and her uninspiring memoir Grace. After ranting about my disappointment with her memoir, I wanted to show you how it’s done. Everyone knows about Anna Wintour, but before Anna there was Diana! Diana Vreeland is best known for holding the top position at American Vogue and her earlier years at Harper’s Bazaar. As she famously said, “I wasn’t a fashion editor, I was THE ONE AND ONLY fashion editor.” After the magazines, Vreeland staged another career comeback by transforming the Met’s Costume Institute from a sleepy storage facility into a vibrant and wildly popular wing of the museum. Under Vreeland’s leadership the Met housed 15 blockbuster shows, much like the hugely popular shows at the Costume Institute today.

diana vreeland office

In the fall I saw her documentary The Eye Has to Travel and I was hooked on her larger than life personality. She really was a treasure, though I would have been terrified to work for her. I didn’t know much about her before seeing the movie, but now I can’t get enough. I’m currently reading the book The Eye Has to Travel by Lisa Immordino Vreeland, but I’d DIE to find more of her famous office memos the documentary talks about. Visionaire writes,

One day a mysterious package arrived at the Visionaire offices. It was a large box containing more than four-hundred original memos from Diana Vreeland to her staff at Vogue. The package had been sent to us by a contributor who preferred to remain anonymous but who had been on the receiving end of some of this legendary inter-office correspondence. In some ways, the experience was like stumbling upon fashion’s Holy Grail. We had heard stories about these memos but were stunned to find out that they actually existed. Dating from 1966 to 1972, the memos, which were dictated to Vreeland’s secretary from the sanctuary of her bathroom each morning, covered topics ranging from the wacky (the use of freckles or the utter importance of dog collars, for example) to the divine (the genius of Halston). But more importantly, the Vreeland memos provide a rare glimpse inside the mind of one of the most influential women in fashion history. (Visionaire 37)

visionaire 37 vreeland memos

DIANA Freelance memo_visionaire 37_1

“I am extremely disappointed to see that we have used practically no pearls at all in the past few issues. In fact, many necklines could have been helped by pearls worn inside the dress that show inside the cutaway sides and back of most ordinary dresses on top…

I speak of this very often — and as soon as I stop speaking the pearls disappear.

Nothing gives the luxury of pearls. Please keep this in mind.”

-Diana Vreeland in a December 9, 1966 memo

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It looked marvelous.


How amazing would it be to read a larger collection of these memos?? Just like Vreeland said herself, I’d DIE to get my hands on a copy of Visionaire 37 that published 150 of Vreeland’s office memos. I’m sure one day they’ll surface in a larger collection. So until that is published, check out the a-mazing documentary and the book! You won’t regret it!

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