One project I’ve been OBSESSED with for a while is the wheatpaste posters in Nike’s RUN Flatiron NYC store. For the project, Nike commissioned several designers to create graphic posters on the subject of running, NYC and the brand itself. The posters are so graphic and bold individually, but look great together. I love this style of guerrilla advertising and would love to do something like this for a brand I’m working for one day. It looks like the Portland-based The Pressure and designer Josh Finklea, and Travis Barteaux (amount others) worked on this project – definitely check out their sites. I really admire how Nike (and the designers) took risks and created bold stuff like this. It really works for them. So get running, and get into it!
Awesome right? I can’t get enough. I think it’s particularly cool how the posters extend from the wall onto the table in the picture above. If you’d like to see more from the designers, check out their respective portfolio sites, or check out the store for yourself on 5th Ave in NYC.