Now that it’s finally September, my favorite fashion time of year, the new Fall ’14 campaigns are releasing in magazines, social media and outdoor advertising across the US. It’s no secret that I have a Cole Haan obsession, so it’s no surprise I’m totally in-love with their newest campaign starring Dree Hemingway. Shot in Sun Valley, Idaho by renowned photographer Glen Luchford and conceived by Wednesday Agency, the campaign takes the brand in a new direction.
According to Cole Haan,
The underlying theme of the synergy between tradition and modernity is also evocative of Ms. Hemingway’s approach to her rich family legacy, while simultaneously forging her own path. A fresh take on the American Dream, the campaign imagery of Dree on open roads and in other rural scenes embodies both the self-determination and independent spirit of Cole Haan and Ms. Hemingway.
I’m loving the new “lifestyle” direction to their advertising. I wonder if they have a male brand ambassador shot this way? Anyways, get into the beautiful images below and stay tuned for my favorite fashion ads from the September issues this weekend. Get into it! Happy Fall!
Aren’t these great? Take a peak how Cole Haan took over a subway station in NYC below.