Several months ago I heard that “& Other Stories” (along with COS!) are opening in NYC’s Soho neighborhood, as part of H&M’s mission to take over NYC. I’ve followed & Other Stories on tumblr for a while now, not realizing they were soon opening here. A few days ago I heard they installed a new hoarding barricade to create anticipation for their new store opening. Yesterday I decided to take a long walk home just so I could pass by in person. On the barricade are dozens of hand-painted colored tiles. Such a simple idea turned into an beautiful art instillation. As someone working in retail store design, I think this is a really great idea. Take a look below a some of the process images & Other Posted, and if you’re in NYC check out this beauty before the store opens soon. Get into it!