It’s that time of year again, the 2013 September issues have arrived! And so have the new fall advertising campaigns. Last Friday I picked up each issue pictured above: the September Elle (600+ pages), Vogue (902 pages!), Harper’s Bazaar, W and New York Magazine. Note to readers: buying and carrying 20+ pounds of fashion magazines home is not easy! After flipping through each, I noticed a few trends in regards to advertising. So many of this seasons campaigns are shot on dark/black backgrounds. Many take place at night. It’s funny how they all do this at once – something must be in the air. I’ve narrowed down to my favorites, and LEAST favorite. Which are you feeling (or not feeling??) … my picks below.
Coming in a close 2nd is the Fall 2013 Balenciaga campaign shot by Steven Klein and art directed by Alexander Wang. I love how bold and graphic these are. The images are quite arresting, in a good way!
My last favorite is Oscar de la Renta’s Fall 2013 campaign. The photography and styling is beautiful. What is innovative about this campaign is that the de la Renta folks premiered it on Instagram, not in the Sept. issues. The full campaign can be seen in print, but we got a first look (above) on Oscar’s Instagram account.
My pick for the WORST is DVF’s Fall 2013 campaign. I HATE the metallic “3D” beveled logo. Awful. Cheap. If you have to put a photoshop effect on your logo, there’s a problem. I don’t like the night/blurred background/girl in the city concept. Over it. I like the clothes, but this is such a let down, especially compared to how great DVF’s Fall 2012 ads were ..