“As I ate the oysters with their strong taste of the sea and their faint metallic taste that the cold white wine washed away, leaving only the sea taste and the succulent texture, and as I drank their cold liquid from each shell and washed it down with the crisp taste of the wine, I lost the empty feeling and began to be happy and make plans.” – Ernest Hemingway, A Moveable Feast
The Optimist is a new restaurant and Oyster Bar in Atlanta, Georgia located in a beautifully reclaimed and re-purposed ham-aging house. Now while I may not be the biggest seafood fan, I am head over hells in love with the interiors and graphic design of the place. I like how well the restaurant’s website mirrors the interiors, their blog and overall aesthetic of the place! Everything is related and goes so well together. This is an excellent example of branding done right. The logo and branding of the Optimist was designed by Alvin Diec, a job well done. Together they’ve created more than a restaurant, they’ve created an experience, a lifestyle brand, that emotionally connects with those who eat there and enjoy it. So next time you’re in Atlanta, check out the restaurant, and until then, follow their tumblr blog! Get into it.
Below are images collection from their great Tumblr Blog!