Hort is a creative studio based in Germany who’s work has been floating around the design blogs for a while. Since I recently blogged about the Brooklyn Nets Logo, I thought I’d keep the sports theme going. I love that Hort’s work for Nike is so experimental and creative. High design and abstract. It’s pretty remarkable a huge corporation like Nike is trusting and open to promoting their brand this way. Definitely gives the brand new life and an edge. Hort describes themselves as, “A creative playground. A place where ‘work and play’ can be said in the same sentence. An unconventional working environment. Once a household name in the music industry. Now, a multi-disciplinary creative hub. Not just a studio space, but an institution devoted to making ideas come to life. A place to learn, a place to grow, and a place that is still growing.” Pretty cool right?
Get into their Nike work below.
Nike x LeBron James Shirt (above) – awesome drawn typography!
Nike USA, WITNESS CAMPAIGN (above and below).
Nike’s “The world is watching” street basketball event (above and below).