Today I’m sharing a beautiful project by Michael Freimuth. The Glass Shop is a coffee shop in Brooklyn’s Crown Heights neighborhood and in 2009, Michael created a new visual identify for the place. I’ve seen this project on several design blogs and have always been curious about the project and his work. Here is a little about the project:
Glass Shop sought to establish itself by communicating its local, neighborhood commitment as well as its dedication to classically prepared espresso drinks. Catering to a younger demographic in this new and emerging area of the city, it was important for the venture to not appear overly polished or pristine – the antithesis to a Starbucks or conventional chain coffee house. A dual-sided poster distributed guerilla-style throughout all of the New York City boroughs helped launch Glass Shop – and once on the premises, clientele are discretely greeted with collateral, messaging and environmental design that strive to represent the retailer’s perspective and values. -September Industry
Back side of poster.
Detail (above and below
The Glass Shop itself, at 766 Classon Ave.
So if you find yourself in Crown Heights looking for some great coffee, hit up the Glass Shop. And if you’re looking for some great design work, check out Michael Freimuth’s portfolio site here.