Its been over a month since my last post and a lot of new (and exiting) things have happened. First up, I finally received my diploma for my MFA in design degree from Pratt Institute. Talk about delayed gratification! Later in March, I left my design job of 8 months, turned 26 and entered the world of fashion advertising as a Jr. Art Director. It’s been a HUGE change adjusting to a new schedule, pace and skill set needed for art direction in beauty/fashion. But it has also been rewarding. Everyday I get to look at work by amazing photographers so I want to spend the next couple posts sharing some of my favorites. When I was in Copenhagen I learned so much by researching and writing about the textile designers I saw, so I want to do the same thing with fashion photography. Today I present the work of Kenneth Willardt. I blogged about Kenneth’s work a long time ago when I saw the Maybelline ads in the subway for New York Fashion Week. For the longest time I had no idea who photographed them, but while looking for ideas for a photo shoot, I stumbled across his work!
I’m obsessed with this series … the black and white + pops of color. If you think about it, it’s the perfect concept to advertise make up. Simple concept that makes a colorfully bold statement that is ever so eye catching. While I enjoy seeing the ads take over the NYC subways and buses for Fashion Week each year, I love that now I’m learning about the artists behind the work. It also feels great to return to photography after years of design, and learn how these fashion stories are created. Ideally one day I’d love to work in-house for a brand and creative direct photography and graphic design, but for now, it’s fashion design boot map. You can check out some behind the scenes action from the 2011 Maybelline New York Calendar.
And here’s a bit more of his work. The Maybelline stuff is hands down my favorite but its worth checking out his site for some cool ideas.
Really love this last series, from Vogue China – love the colors and all the mixed patterns!