10-gruppen (or 10 Group in English) was formed in 1970 by ten young textile designers who wanted to be able to control the entire process, from the preliminary sketch to the printed textile, and to provide good Swedish design. Our teacher said many of these designers either couldn’t find work, or were unable to have ownership over what they produced and the execution, so together they formed their own company. Today, 10-gruppen is owned and operated by three of the original founding designers. Birgitta Hahn, Tom Hedqvist and Ingela Håkansson, who design all the fabrics. The 10-gruppen shop on Götgatan in Stockholm sells the print collections by the metre as textile or oilcloth. It also markets a range of products with their own prints. The 10-gruppen designs are famous for their powerful and expressive style and colours. You can see their website here.
(Click on enlarge and read)
I didn’t actually get to visit the store, but several people from our class did. A few of them bought tote bags and I’m super jealous I didn’t get a chance to check it out in person. Their website does not do their designs justice, but from what I’ve read online, it looks like they’re doing well. Also worth checking out is their digital archive, where they’ve collected news and prints from their 40 years in business. About the archive:
“From the start in 1970 up until today’s date, Ten Swedish Designers have collected all material resulting from more than thirty years of textile design and production. In year 2000 all this material was organized into an archive. Today the archive contains 57 collections and more than 700 printed patterns, as well as wallpapers, sketches, images, press clippings and various products. Information about the collections, designs and products has been organized and filed in a database. Each item has been photographed and scanned and is thus easily accessible in digital form. The aim of the archive is to preserve and present the unique collection, a part of the Swedish cultural heritage, the result of more than 30 years work of Ten Swedish Designers.”
My friend Ellinor bought one of their yellow bags – look how beautiful it is with her blue dress!
I love the way everything looks together. So much pattern.
Above is a quilt I put together of my favorite textiles. It’s amazing that you can basically put a pattern on anything and sell it.
Pattern Power by Tiogruppen – the book
Plates! Don’t these look amazing together as a set?