The last few weeks have been quite busy. Besides Thesis, I’m taking one other traditional class at Pratt this semester, Cross-Disciplinary Studio. The class merges design and architecture into one class, combining model making/architectural exploration and graphic design. I enjoy the class, minus its 6-hour length every week. Literally we sit in one room for six hours and critique. It’s exhausting. Before my birthday last week, our big project was due, and I was surprisingly happy with the results. My model came together better than I ever expected though it doesn’t photograph well. I found a way for me to flesh out thesis ideas with this project, and I’ll document the process to create a Exhibition Proposal while will be a book in my thesis exhibition. Adding a 3D proposal, or a joy project in a physical space, would be a nice component to all the things I’ve done with print or online.
I like my posters (for that project), but I have no room to hang them, so I might put together a branding guide or something of that nature. In regards to the joy letters, I’m tham as project 1, and for each letter, I’ll create a visual response. Both letter + response will be displayed in my thesis exhibition this April, but I’d like to find a home for them online. When I met with my adviser, he gave me lots of ideas to turn this into a self-sustaining project. Earlier in my thesis I had entrepreneurial aspirations so I think it will tie in nicely to my original thesis ideas. I’m planing to continue this project after my time at Pratt, so if I could make this project pay for itself somehow, I’d be more than thrilled.
Here are some visuals from my 1st Cross-Disciplinary Design Studio:
You can see how I’ve used the branding idea from my previous post and turned it into another project. I’m also using text from the letters all together in my exhibition as a wallpaper behind a video screen. I previously wanted to do a poster of all the joy definitions together, but I think creating a wall paper of the text will be much more visually impressive. Now how to make post paper look like wallpaper will be another thing ..
Today we had the creative director from Sullivan speak to our class. Sullivan is a “communication strategy” and design firm located here in NYC. It was interesting to hear all about design and branding in an MFA class. I was surprised how IN-DEPTH he went into this one project, but nice to hear about that stuff time to time. Now I’m debating what I want to do professionally after school and which direction I want to take. The idea of branding strategy is interesting to me, and I see applications for it at JA, so hopefully I can explore that more in the last month of my internship. The last two weeks I’ve done a TON of packaging for new products so I should have my first designs in JA Store and B&N soon! After the presentation I started thinking again about slickness and gloss in design. In our program, its practically a sin to doing something glossy and slick. But in the real world, that’s preciously what one needs to get a branding/design job. So I’m going to look for new ways to design slicker than slick for design jobs, and more personal and hand-done stuff for my exhibition. Can I do both?? We shall see!