Friday I was lucky enough to attend the 1st Brand New Conference: “a one-day event on the development of corporate and branding identity projects by some of today’s most active and influential practitioners from around the world. Hosted by Underconsideration a network of blogs, design duo, and organizers of events based in Austin, TX.” Blah blah, it was an awesome event with truly some of the most famous designers and firms around today. Some of the highlights included the Michael Bierut and Paula Scher (from Pentagram) Q&A session, Christian Helms’ presentation (he lived in NC, really funny guy), the Wolff Olins Q&A, and Erik Spiekermann’s closing presentation. I really loved how each presenter was so different from one another. You had Michael Lejeune, designer of LA’s Metro Transportation System (so all transportation design, buses, subways, etc), then Connie Birdsall from Lippincott, who brands massive airlines and corporate giants like Wal-Mart, to Christian Helms, that specializes in start-up businesses and indy bands in Texas.
I took notes on all the presenters, and there were so many quote-able moments. I’m thinking about using some of these design nuggets for a project. So pretty excited about that. If you want to see some of these moments, go to twitter, and search the hash-tag (#bnconf), or check this link. After the Conference, a few of my fellow Pratt MFA’ers headed to the after-party, where we got to speak with Erik Spikermann and my favorite, Debbie Millman. She presented one of the talks at the Conference, I later introduced myself, and she actually knew who I was. I’ve talked about her many times on my blog, so my love/obsession with her is clearly visible. She saw my tweets about her, and later joked about our twitter love affair, it was really funny. At the after party, she even signed my copy of her book Look Both Ways. What an awesome day right?? Skyer got in contact with a few of the other designers too, and she has a great idea of us all interviewing our contacts, and turning these interviews into a book, so that is really exciting. Hopefully we can make that happen. Events like these are a great way to return my focus to branding and design, which I’ve been missing the last few months, sort of filled a void you might say.
Here’s my note from Debbie! I’m hoping to setup an interview with her soon so we can discuss her AMAZING book that I love, her work at SVA, and maybe she can give me some insights into the future and working in NYC. Couldn’t be more excited!