Here is some information on Designmatters and The Art Center College of Design, the NGO sending me on the trip to Australia. I will be installing their “United Nations Population Fund (UNFPA) Safe Motherhood Initiative” exhibition at the Conference. I really love the graphics from this project, and can’t wait to show you guys what it looks like when it’s all set up. The videos are pretty great too on their website. Here is some info on the project:
“In continuing partnership with the United Nations Population Fund (UNFPA), Designmatters facilitated a Summer 2007 studio to develop an integrated multi-media awareness campaign in support of the 2007 Safe Motherhood Initiative. This campaign was developed in a trans-disciplinary studio consisting of students from Art Center’s Advertising, Graphic Design, and Graduate Media Design departments, led by faculty members Elena Salij, Advertising; Louis Danzinger, Graphic Design; and Helen Sanematsu, Graphic Design.
Inspired by UNFPA messages such as “No woman should die giving life,” and “Every minute of every day, another woman dies in childbirth,” students designed provocative yet sensitive awareness campaigns consisting of public service announcements (PSAs), print ads, and give-away items. Closely guided by UNFPA lead project staff, the goal of this campaign was to raise awareness, educate, and call to action a wide cross-section of audiences, many of whom are unaware of the global problem of maternal mortality, as well as appeal to political leaders and decision-makers to provide aid and make policy changes.”