Today I want to blog about a cool NYC store, with an even cooler blog, Saturdays Surf NYC. I know what you’re thinking … surfing in NYC? Sounds weird right. Shortly after moving to NYC I noticed all these people with shirts that said “Saturdays” on them – what brand was this? Later I was reading QG magazine, and there it was: Saturdays Surf NYC! While I love the shirts and the clothes they carry, I instantly fell in love with their blog. In April during slow moments at work, I flipped through the entire thing, two plus years worth of posts. I love the overall design aesthetic of their design work (invites, flyers, etc) plus the curated content. While I don’t consider myself a huge beach/surf person, I appreciate the beautiful photos of the waves, surf culture, NYC (past + present) and artists they spotlight.
According to their website, In August of 2009, Saturdays opened its doors on a small, cobblestone street in Soho. Determined to suit a lifestyle occupied with surfing, living and working in New York City, Saturdays began selling boards and wetsuits while sourcing and selling books, fine art and other lifestyle accessories. Today, Saturdays creates, designs and produces its own line of menswear focusing on high-quality craftsmanship, authenticity and traditional style. In the years since Saturdays opened, it has served as a hang out for some of New York’s most influential artists, surfers and thinkers, all of whom have helped redefine what it means to live, work and surf in New York City. - Saturdays Surf NYC.
So I highly highly recommend checking out their blog here, and I dare you to not spend hours flipping through it. Here is a selection of some of my favorite posts. Happy surfing!
On their blog, they have these ‘Quoted’ posts, some of them are really great, and I love their design aesthetic.
The blog features lots of great vintage NYC shots like this one (above).
Manhattan. – Ella.
Doesn’t this typography look great? Simple and clean.
Funny store about this one. Alex is from NC and while going through the blog, I found this ‘Quoted’ post by him! Alex also now lives in NYC and worked at the store. Small world.